HOT-SIDE BRANDING

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HOT-SIDE BRANDING: Contents 1 Design as a process 1.1 The Rational Model 1.1.1 Example sequence of stages 1.1.2 Criticism of The Rational Model 1.2 The Action-Centric Model 1.2.1 Descriptions of design activities 1.2.2 Criticism of the Action-Centric Perspective 2 Design disciplines 3 Philosophies and studies of design 3.1 Philosophies for guiding design 3.2 Approaches to design 3.3 Methods of designing 4 Terminology 4.1 Design and art 4.2 Design and engineering 4.3 Design and production 4.4 Process design 5 See also 6 Footnotes 7 Bibliography

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